Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.
In New Marketing Mastery, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share.
David developed New Marketing Mastery in collaboration with Tony Robbins as a way for participants in Tony's 5-day Business Mastery program to learn after they've heard David's talk at the event.
The ideas of New Marketing Mastery have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of New Marketing Mastery to work for you today.
Praise for David Meerman Scott and his ideas
"Practical P.R. in the age of Twitter…"
"New Marketing Mastery with David will blow your mind. It will give you that disproportionate advantage that most people don’t have because they’re doing what worked in the past and they’re missing what works today."
"Like all the best teachers, ... inspires you to do your own thinking in your own way... enlightening and liberating."
"One of those select few people who saw and understood the social media phenomenon as it began."
"It is the new rules. A whole new world."
“After David taught me his breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over 6 weeks. This resulted in 6-figure revenue in a very short time, as well as major media and venture capital attention.”
Trent Silver, CEO, CashForPurses.com
"David's ideas have allowed our Southern California law firm to expand its sphere of influence from local to global. Our efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our efforts. To make sure you go about it the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!"
Jon Mitchell Jackson, Senior Partner, Jackson & Wilson, 2013 CA Lawyer of the Year
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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations. He's a featured speaker at Tony Robbins Business Mastery events and developed the New Marketing Mastery online program with Tony's support especially for Business Mastery participants.
David serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. He is an advisor to HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 15,000 customers in 90 countries. His current portfolio of advisory clients also includes SlapFive, Mynd, Expertfile, RISEcx, Set The Set, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
In past advisory work, he contributed to successful companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in mid-2014).
David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 5th edition, which has been translated into 26 languages and is a modern business classic with over 350,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and his newest hit now out in a revised paperback edition The New Rules of Sales & Service. He is a co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).