New Marketing Mastery

Bring your marketing into alignment with the way people buy | Taught by David Meerman Scott

Course description

Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.

In New Marketing Mastery, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.

David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share.

David developed New Marketing Mastery in collaboration with Tony Robbins as a way for participants in Tony's 5-day Business Mastery program to learn after they've heard David's talk at the event.

The ideas of New Marketing Mastery have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of New Marketing Mastery to work for you today.


Questions or Trouble Logging In?

If you have questions regarding the New Marketing Mastery program or are having trouble logging in, please contact us at help@newmarketingmastery.com

Praise for David Meerman Scott and his ideas

"Practical P.R. in the age of Twitter…"


"New Marketing Mastery with David will blow your mind. It will give you that disproportionate advantage that most people don’t have because they’re doing what worked in the past and they’re missing what works today."


Tony Robbins

"Like all the best teachers, ... inspires you to do your own thinking in your own way... enlightening and liberating."


"One of those select few people who saw and understood the social media phenomenon as it began."


"It is the new rules. A whole new world."


“After David taught me his breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over 6 weeks. This resulted in 6-figure revenue in a very short time, as well as major media and venture capital attention.”


Trent Silver, CEO, CashForPurses.com

"David's ideas have allowed our Southern California law firm to expand its sphere of influence from local to global. Our efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our efforts. To make sure you go about it the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!"


Jon Mitchell Jackson, Senior Partner, Jackson & Wilson, 2013 CA Lawyer of the Year


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David Meerman Scott
David Meerman Scott
Marketing Strategist

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations. He's a featured speaker at Tony Robbins Business Mastery events and developed the New Marketing Mastery online program with Tony's support especially for Business Mastery participants.

David serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. He is an advisor to HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 15,000 customers in 90 countries. His current portfolio of advisory clients also includes SlapFive, Mynd, Expertfile, RISEcx, Set The Set, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.

In past advisory work, he contributed to successful companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in mid-2014).

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 5th edition, which has been translated into 26 languages and is a modern business classic with over 350,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and his newest hit now out in a revised paperback edition The New Rules of Sales & Service. He is a co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).


Course Curriculum

New Marketing Mastery Introduction
05:36
Welcome!
Getting Started with New Marketing Mastery
A Note on Program Materials and Media
About Your Workbook and Study Guide
Your New Marketing Mastery Workbook and Study Guide
Why Did You Enroll in this Course?
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LESSON 1: The New Rules of Marketing Requires an Understanding of Your Buyers
88:44
1.1 Your Buyers and Your Marketing
1.2 Tony Robbins and David Meerman Scott Discuss New Marketing Mastery
1.3 The Way People Buy Has Changed
1.4 New Rules Old Rules
1.5 The New Rules of Generating Attention
1.6 Disconnect Between How People Buy and How Companies Market
1.7 No More Business as Usual
1.8 Buyer Personas Make your Marketing Come Alive
1.9 Understand the Market Problems of Your Buyers
1.10 How to Conduct a Buyer Persona Interview Using the Worksheet
1.11 Buyer Personas are Critically Important for Successful Marketing
1.12 Understand Your Buyer Personas
1.13 Buyer Persona Interview Worksheet
1.14 Integrating Marketing and Sales to Grow Business
Go Deeper and Apply Lesson 1
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LESSON 2: Content is the Key to Awesome Marketing
32:25
2.0 Your Content Rich Website
2.1 Great Content is Essential to Reaching Buyers
2.2 Content to Make Your Marketing Come Alive
2.3 Understanding the Website Benchmark Scorecard
2.4 Your Website Benchmark Scorecard
2.5 Creating Content that Generates Interest
2.6 How to Create Thoughtful Content
2.7 Make Your Content Free Just Like the Grateful Dead
2.8 Web Landing Pages to Drive Action
2.9 Eliminate Cutting-Edge, Mission-Critical, Best-of-Breed Gobbledygook
2.10 Just Say "NO" to Stock Photos
2.11 Brand Journalism at Boeing
2.12 How to Create Content that Goes Viral
2.13 YouTube Grows Home Builder's Business from $0 to $15 Million Annual Revenue
Go Deeper and Apply Lesson 2
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LESSON 3: Social Networking Gets You Noticed
64:11
3.0 Social Media and Your Targeted Audience
3.1 Your Buyers are on Social Networks. You Should Be Too.
3.2 Optimizing Your Social Networking
3.3 How Ocean Frontiers Gets Dive Customers to Share on Social Networks
3.4 How to Create an Awesome Social Networking Presence
3.5 Your Twitter Profile
3.6 Equine Dentist Uses Twitter to Reach Horse Owners
3.7 The Four Uses of Blogs for Marketing
3.8 Social Media and Real Time Issues Monitoring at the CME
3.9 Blogging Basics
3.10 Blogging Ethics (Boring but Important)
3.11 The Sharing More Than Selling Rule
3.12 President Obama answering question from @dmscott at Twitter Town Hall
3.13 Social Media Drove the Egyptian Revolution But Can It Bring Back the Tourists
3.14 The Power of SlideShare for Showcasing Your Ideas
3.15 How GM Holden uses Facebook to market in Australia
3.16 Is Social Networking Worth the Risk? A Lawyer's Perspective
3.17 John Suffolk, CIO of the UK Government, Discusses Social Media
3.18 Cindi Lauper on Personal Branding
3.19 Using Instagram to Grow Your Business
Go Deeper and Apply Lesson 3
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LESSON 4: Newsjacking - the Art and Science of Injecting Your Ideas Into a Breaking News Story
91:03
4.0 How You Can Start Newsjacking
4.1 Newsjacking! (For Fun and Profit)
4.2 The Life of a News Story
4.3 The time is NOW
4.4 The Rise of Newsjacking
4.5 Newsjacking Basics
4.6 Why Journalism Needs Newsjackers
4.7 Own the Second Paragraph
4.8 Tons of Media Exposure
4.9 Millions of Dollars in Free PR
4.10 This Lawyer Finds New Clients Via Newsjacking
4.11 Newsjacking Will Grow Your Business
4.12 Understanding the News Cycle
4.13 Tracking People You Know
4.14 Monitoring Key Words and Phrases
4.15 Twitter: The Newsjacker's Essential Tool
4.16 Be Open to Serendipity
4.17 A Quarter of a Million Dollars from One Newsjack (!)
4.18 Real-Time News Monitoring via Twitter Moments and Google News
4.19 Blog It and Put It On Your Site
4.20 Newsjacking Downton Abbey at MultiCare Health
4.21 Media Alerts in Real-Time
4.22 The Power of the Podium
4.23 Live Stream It
4.24 Add Your Ideas as Comments
4.25 Knock on Reporters' Virtual Doors
4.26 Tweet Journalists Directly
4.27 Be Careful Out There
4.28 Newsjacking Requires a Balanced Approach
4.29 Add Value. Don't Sell.
4.30 Not Everybody Has Your Sense of Humor
4.31 Avoid Very Negative Stories
4.32 What's Your Legitimate Tie to the Story?
4.33 Clap or Boo - You Decide if These Newsjacking Attempts #FAIL
4.34 The $16 Million Newsjacking Triumph
Go Deeper and Apply Lesson 4
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LESSON 5: Your Marketing and Business Growth Plan
52:05
5.0 Building Your Marketing and Business Growth Plan
5.1 Putting It All Together
5.2 Marketing Then and Now
5.3 Integrate New Marketing Mastery With Your Sales Strategy
5.4 Lead Generation Calculus Has Changed
5.5 Showcase the Experts in Your Organization
5.6 Social Media are Just Tools. Real-Time is a Mindset.
5.7 Ronnie Dunn Discusses Disruption as a Marketing Technique
5.8 How to Create an Awesome Indiegogo or Kickstarter Launch
5.9 Instant Communications With Your Marketplace
5.10 The Real Time Health Club
5.11 How to Implement your New Marketing Mastery Action Plan
5.12 Marketing Strategy Concepts
5.13 Marketing Leadership Comes From You
5.14 New Marketing Mastery Action Plan
5.15 Your Marketing Strategy
5.16 If the CIA Can Operate in Real Time, So Can YOU!
5.17 Success with New Marketing Mastery Requires a Lifestyle Change
5.18 Measuring the Success of Your Content
5.19 Who to Hire
Go Deeper and Apply Lesson 5
5.20 Now It Is Your Turn!
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Reviews (5)

A professional athlete turned marketing strategist thanks to this course!

by rebekah keat
Wow what can I say? I have been a professional athlete for the last 20 years. As an athlete and exercise science student, I have never learned or been knowledgeable in marketing or social media. I never studied any form of business! This course came at a perfect time when I was retiring as a pro athlete but didn't know how to build my business! Thankfully I didn't waste time at an expensive business school, I instead signed up for this course after recommendation from Business Mastery, a Tony Robbins seminar! The change in career from pro athlete to business owner / operator was daunting to say the least. I had no idea how to market our brand or build client base and raging fans! With the help throughout this course, as I went I implemented everything I was learning. I began to use the tools David teaches with my business and creating a social media presence and big fan base using his proven methods. It was absolutely incredible that easy to implement and simple ways to market my business saw a huge growth immediately. My business increased over 3000 percent (yes that is not a typo) in comparison to the previous year. This was all thanks to using the marketing tools I learned during New Marketing Mastery! I have absolutely no hesitation in recommending this to anyone, especially those without business / marketing backgrounds, you won't need one all you need is this! With this revolutionary marketing, anyone can do this, and reap the rewards I did! Thank you David for improving my business and in turn my quality of life.

Most Exciting Marketing Adventure Ever!

by teresa robotham
My eyes are now open to a fresh new way of marketing that I haven't seen anywhere else. This is not the same old tired marketing strategies. It's fun, it's intuitive, it's effective and it's chocked full of good ol' common sense! If your gut has been telling you that you are doing something wrong, you probably are. I truly believe that the people who are interested in my industry will now have a much better experience when they engage with my company's website, social media and marketing material. Thanks David for making marketing fun again. :)

Title is right on

by Michael Ramsey
Course was a great extension of David's book and lecture. Loved it and really helped me better understand the new rules of Marketing and PR better than I had before. The videos are short and easy to follow. I'm a visual learner so I really enjoyed the infographics as well. In fact I printed them and have them in an easy reference binder now. I really love David's original idea of News Jacking. We've already used that strategy in our hair restoration practice in Nashville with some success. I highly recommend this course to any person in business for themselves or in a position of influencing people in the organization they work. Nice work David!
Read more

A professional athlete turned marketing strategist thanks to this course!

by rebekah keat
Wow what can I say? I have been a professional athlete for the last 20 years. As an athlete and exercise science student, I have never learned or been knowledgeable in marketing or social media. I never studied any form of business! This course came at a perfect time when I was retiring as a pro athlete but didn't know how to build my business! Thankfully I didn't waste time at an expensive business school, I instead signed up for this course after recommendation from Business Mastery, a Tony Robbins seminar! The change in career from pro athlete to business owner / operator was daunting to say the least. I had no idea how to market our brand or build client base and raging fans! With the help throughout this course, as I went I implemented everything I was learning. I began to use the tools David teaches with my business and creating a social media presence and big fan base using his proven methods. It was absolutely incredible that easy to implement and simple ways to market my business saw a huge growth immediately. My business increased over 3000 percent (yes that is not a typo) in comparison to the previous year. This was all thanks to using the marketing tools I learned during New Marketing Mastery! I have absolutely no hesitation in recommending this to anyone, especially those without business / marketing backgrounds, you won't need one all you need is this! With this revolutionary marketing, anyone can do this, and reap the rewards I did! Thank you David for improving my business and in turn my quality of life.

Most Exciting Marketing Adventure Ever!

by teresa robotham
My eyes are now open to a fresh new way of marketing that I haven't seen anywhere else. This is not the same old tired marketing strategies. It's fun, it's intuitive, it's effective and it's chocked full of good ol' common sense! If your gut has been telling you that you are doing something wrong, you probably are. I truly believe that the people who are interested in my industry will now have a much better experience when they engage with my company's website, social media and marketing material. Thanks David for making marketing fun again. :)

Title is right on

by Michael Ramsey
Course was a great extension of David's book and lecture. Loved it and really helped me better understand the new rules of Marketing and PR better than I had before. The videos are short and easy to follow. I'm a visual learner so I really enjoyed the infographics as well. In fact I printed them and have them in an easy reference binder now. I really love David's original idea of News Jacking. We've already used that strategy in our hair restoration practice in Nashville with some success. I highly recommend this course to any person in business for themselves or in a position of influencing people in the organization they work. Nice work David!

My first marketing course!

by Siri Lindley
New Marketing Mastery has literally changed the way we run our business. David has enlightened us to all the new, incredibly effective ideas of how to get the attention of your potential clients. How to keep them engaged, and how to turn them into raving fans. We have utilized already, so many of the things we have learned from this course. It has led to our online presence nearly doubling, and our clients feeling much more a part of what we do. So basically, we have more really enthusiastic potential clients, and our existing clients feel they are getting much more than they ever expected. Happy Clients, leads to consistent success in our business. Thank you David for this incredible course that has truly changed the way we not only market our business, but how we respond to our clients and keep them always engaged. The result of this has been truly mind-blowing and we are forever grateful for sharing your expertise and passion with us. Siri Lindley

Marketing Mastery

by trina wright
Hello David, I just wanted to say how fantastic your course is, I am PASSIONATE about HOW we learn, the brain and mind, what you do is amazing, its clever, current, simple, clear, effective, powerful, memorable and that makes LEARNING & GROWTH and EXPANSION easy and FUN, that is what I want to bring to the world, and it has helped me so much :) it really is one of the best training I have EVER DONE, Thank You ! Trina Wright "Coaching Women The Art of Self Promotion"