Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.
In New Marketing Mastery, David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy course shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.
David energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools, but Real-Time is the crucial mindset. With a rebel’s heart, David abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools to create content that buyers are eager to share.
David developed New Marketing Mastery in collaboration with Tony Robbins as a way for participants in Tony's 5-day Business Mastery program to learn after they've heard David's talk at the event.
The ideas of New Marketing Mastery have helped thousands of entrepreneurs to grow their business, sometimes by millions of dollars, soon after learning these ideas. Put the ideas of New Marketing Mastery to work for you today.
Praise for David Meerman Scott and his ideas
"Practical P.R. in the age of Twitter…"
"New Marketing Mastery with David will blow your mind. It will give you that disproportionate advantage that most people don’t have because they’re doing what worked in the past and they’re missing what works today."
"Like all the best teachers, ... inspires you to do your own thinking in your own way... enlightening and liberating."
"One of those select few people who saw and understood the social media phenomenon as it began."
"It is the new rules. A whole new world."
“After David taught me his breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over 6 weeks. This resulted in 6-figure revenue in a very short time, as well as major media and venture capital attention.”
Trent Silver, CEO, CashForPurses.com
"David's ideas have allowed our Southern California law firm to expand its sphere of influence from local to global. Our efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our efforts. To make sure you go about it the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!"
Jon Mitchell Jackson, Senior Partner, Jackson & Wilson, 2013 CA Lawyer of the Year
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David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
David is a featured speaker at Tony Robbins Business Mastery events and developed the New Marketing Mastery online program with Tony's support especially for Business Mastery participants.
David serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. He is an advisor to HubSpot (NYSE: HUBS). He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 78,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes SlapFive, Mynd, Expertfile, CareSpace, and Foxtrot Systems as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
In past advisory work, he contributed to successful exits as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in mid-2014).
David is author or co-author of eleven books - four are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 7th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored the Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans with his daughter Reiko, Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales & Service. He is a co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).
He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.